DRINKS INDUSTRY GURUS.
There's no substitute for experience.
DIG. FOR VICTORY
WELCOME
TO DIG
We’re a team of seasoned, senior drinks industry professionals with a combined experience of over 100 years (we know, we don’t look it!). Our mission is to work with drinks businesses to offer practical solutions and identify opportunities across the whole spectrum of the drinks market, from start-ups to established brands as well as retail and hospitality operations.
So whether you’re a brand owner looking to drive more value from your business, or someone who has a great idea for a new drinks brand - or even a drinks retailer looking to take the next step forward (perhaps by franchise your brand), DIG can help you turn your aspirations into reality.
OUR
SERVICES
We’re currently offering help and advice to drinks businesses in many business areas including:
Company Health Checks
The DIG Health Check Monitor is designed to evaluate the present state of your business and help you to plan effectively for the future. It typically:
• Considers the impact of changes to your sales mix over time and works with you to develop a robust brand development strategy.
• Critically evaluates supplier support and helps you devise strategies for more effective dialogue with them in the future, to enhance profitability.
• Proposes alternative suppliers, as appropriate
UK Market Entry Plans
The development of market entry plans for drinks businesses involves thorough research to understand the competitive landscape and consumer behaviour. The DIG team can help you identify target demographics, market trends, and importantly potential barriers to entry like compliance requirements. We can then help you tailor your drinks brand positioning to meet the specific needs and preferences of your new market consumers.
Operational Management
The DIG team have held senior management positions across the drinks industry and are uniquely qualified to help and advise in ensuring that your business or drinks brand operations are optimised for efficiency, profitability and effectiveness.
Not only can we advise on personnel and business organisation – we can also evaluate your current business processes to ensure that they operate in the most logical and productive way possible.
Business Plan Development
DIG has worked with some of the fastest growing commercial and retail brands in the drinks industry including such names as Whitbread, Heineken, Marston’s, and Halewood International, supporting them with robust business planning. We also specialise in developing business plans for presentation to third parties, making the business case for investment and new brand development. That’s why we’re uniquely qualified to help you gain a competitive edge in your industry with a customised business plan that addresses unique challenges and capitalises on the right opportunities. From retail to restaurants, each plan is loaded with industry-specific data, market analysis, and strategic approaches tailored to your business context.
Marketing Communications Planning
Marketing communications planning is a crucial aspect of any successful drinks business strategy. Utilising DIG's marketing communications planning expertise , your business can ensure that its messaging is consistently and effectively reaching the target audience. We define clear objectives, help you choose the most effective marketing channels then establish budgets and timelines to ensure seamless execution.
Franchise Planning
Whether you’re planning to launch a drinks franchise (retail or on-line) or buy into one, our franchise evaluation service includes an analysis of target markets, industry trends, and competitor strategies.
Conducting a robust analysis of the opportunity is a vital element in the evaluation process and understanding the drinks market opportunity.
Not only do we have considerable experience in franchise evaluation but we also know how to turn theory into reality via the development of Franchise Manuals.
Vision Creation
The DIG Vision Creation Programme is helping today's businesses become tomorrow's leaders! It works for established businesses, new business start-ups, and even if you just have an ‘idea’ which needs developing.
Our 4-step process is designed to focus the entire business towards implementing an effective strategy for growth, including identifying stumbling blocks that are barriers to progress. We run “no holds barred” creative brainstorming sessions to create a real picture of future business success then we formulate an Action Plan built around key initiatives. Of course, DIG can then help you with its implementation if required.
Digital & Social Media Marketing
Unlock the power of digital and social media marketing to reach your audience in the digital age. The DIG team can help you craft a comprehensive strategy that leverages platforms like Facebook, Instagram, TikTok, and more to connect with your customers wherever they are. From compelling content creation to targeted ad campaigns, we have the tools and knowledge to elevate your online presence and drive meaningful engagement.
Competitive Analysis and Benchmarking
Fully understanding your marketplace is fundamental to effective planning, especially in the highly dynamic and competitive drinks market.
Not only does this mean understanding your competitors’ strengths and weaknesses, but also learning from ‘best in class.’
DIG offers a full quantitative and qualitative competitor benchmarking and analysis service, to ensure that your ‘market intelligence’ is up to the minute and highly relevant.
A SELECTION OF BRANDS & COMPANIES WE HAVE WORKED FOR.
We are proud to have worked with a diverse range of drinks businesses, from small independent producers to well-known brands.
OUR
TEAM
Over 100 years combined experience working at the ‘sharp end’ makes the DIG team uniquely qualified to devise ambitious yet sensible and pragmatic solutions to business challenges. Our aim is to create ‘gestalt ’i.e. an organisation that offers a level of service where our integrated offering is worth more than the sum of its parts.
The DIG Team is led by the following senior drinks Industry professionals
First Steps to Victory
To arrange an informal chat about your requirements and find out what we can bring to the party, simply fill in the contact form below and we will contact you to arrange a convenient time and place to have a conversation
Alternatively call us now on 01925 657 711